Comcast Corp., the country’s largest cable operator, is changing its policy on gun ads in the wake of the school shootings in Newtown, Conn. The Los Angeles Times reports that Comcast’s cable systems “will stop accepting ads for guns or from retail outlets promoting gun sales.”

The new policy for the company’s cable systems is in line with the approach taken by Comcast’s entertainment unit NBCUniversal with its broadcast television stations, the report notes.

“This doesn’t mean Comcast is going completely gun-free,” the story reports. “The NBC Sports Network, a cable channel, will continue to accept advertisements for weapons that are used for hunting, such as shotguns and rifles. However, NBC Sports Network will no longer accept ads for handguns, semi-automatic and automatic weapons and ammunition.”

The report adds: “Also gone from NBC Sports Network are a couple of shows that focused primarily on handguns, including ‘Guns & Gear.’

“But the hunting shows that have long been a part of the channel, such as ‘Winchester Whitetail Revolution,’ ‘Elk Fever’ and ‘The Buck Stops Here,’ will probably be back on later this year.”