Nike Yanks ‘Bullet in the Chamber’ Ad After Olympian Is Charged With Murder

Feb 15, 2013  •  Post A Comment

Nike has yanked an ad featuring Olympic runner and murder suspect Oscar Pistorius, with the ad’s copy reading, "I am the bullet in the chamber," reports Advertising Age.

The ad was pulled from Pistorius’ website Thursday, the piece notes. The ad has become part of a debate over how the advertising industry should use violent terms and images, the story notes.

Pistorius, a double amputee who earned the nickname “Blade Runner” because of his carbon-fiber blades, was charged with the Valentine’s Day shooting death of his model girlfriend, Reeva Steenkamp, as previously reported.

"Nike extends its deepest sympathy and condolences to all families concerned following this tragic incident," the company said in a statement. "As it is a police matter, Nike will not comment further at this time."


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