The announcement that the trailer for a popular television series’ new season is about to be unveiled has been picked up by the media, an indication of the show’s popularity.

The show is HBO’s “Game of Thrones.” The Los Angeles Times’ Show Tracker reports that the full 60-second trailer for the third season of the fantasy series will debut in late-night, during tonight’s episode of "Jimmy Kimmel Live.”

"I am so excited about this trailer, even I might watch my show," Kimmel said in a statement.

Kimmel has had many of the HBO show’s stars on his ABC program, including Emilia Clarke and Lena Headey. He has also expressed an appetite for fantasy and science-fiction TV on his program, the story notes.

“The new season is set to premiere March 31 and is expected to adapt the first half of ‘A Storm of Swords,’ the third book in George R.R. Martin’s bestselling fantasy series ‘A Song of Ice and Fire,’" the Times reports. “HBO has itself covered in case more ‘Thrones’ fans are Leno or Letterman people; the 60-second trailer will appear on YouTube immediately after its broadcast debut.”