Why NBC May Move Part of ‘Today’ Show Broadcast to West Coast

Feb 13, 2013  •  Post A Comment

The fourth hour of "Today" has relocated to Los Angeles for a two-week stint, with its co-hosts Kathie Lee Gifford and Hoda Kotb reportedly in a "test run" for a possible permanent move, reports the New York Post’s Page Six.

Gifford is eager to move to Los Angeles, since her son, Cody, is a senior at USC and her teenage daughter, Cassidy, is a model and actress. Gifford would have to convince Kotb to leave New York, however, the story says.

A representative for "Today" said, "We’re having a great time in sunny L.A., and while we might make the trip back next winter, we have no plans to permanently move [the women] to L.A.”

The report adds: “On the bright side, the (for now) temporary move might give the beleaguered show’s ratings a much-needed jolt. Rival ‘Good Morning America’ has bested ‘Today’ for six straight months in total viewers, according to reports last week, the first time in 20 years for the ABC morning competitor.”

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