CBS has just announced the syndication and streaming plans for its acclaimed drama "The Good Wife,’ and if you can guess its cable partner in this deal you’re smarter than any of us here at TVWeek.
Writes our friend Nellie Andreeva at Deadline.com: "In an arrangement that reflects the changing off-network options for serialized dramas, CBS’s ‘The Good Wife’ has been sold in a complex multi-window deal that involves two streaming partners, Amazon and Hulu, a basic cable network, Hallmark Channel, and broadcast syndication, for what I hear is a combined license fee of nearly $2 million per episode. ‘This is an off-network model for a unique serialized show in today’s television ecosystem,’ said Leslie Moonves, president and CEO, CBS Corp."
Andreeva explains how the various parts of this deal work: "[T]he first three seasons of ‘The Good Wife’ will become available on Amazon Prime tomorrow [Thursday, March 14, 2013], with the current Season 4 coming later this year. Hulu Plus will roll out previous seasons of the show in September 2013, while Hallmark Channel will begin airing ‘The Good Wife’ in January 2014. A weekend broadcast syndication run is scheduled to begin in September 2014, with the series sold in 85% of the country."
To read more about the CBS strategy in making these deals, please click on the link above to read Andreeva’s insightful story.