Nielsen Examines Viewing Habits in ‘Zero TV’ Homes

Mar 12, 2013  •  Post A Comment

Nielsen is looking into the viewing patterns of 5 million so-called “Zero TV” homes — U.S. households that watch entertainment via Internet-connected computing devices and TV sets, reports the Los Angeles Times.

Most "Zero TV" homes actually own at least one TV set, but the devices are connected to the Internet instead of a cable-operator or satellite-TV service.

With most of these homes occupied by people younger than 35 and childless, it "remains to be seen whether this group, referred to by some industry observers as the ‘never-connecteds,’ will forgo cable or satellite subscriptions as they age, buy homes and raise families," the story says.

About half of Zero TV homes watch TV shows through services such as Hulu and Netflix, the piece notes.

Your Comment

Email (will not be published)