Viewers spend more time with Netflix than with any cable network, according to BTIG analyst Rich Greenfield, reports Deadline.com.
The analyst announced his conclusion after Netflix CEO Reed Hastings posted on Facebook that his company streamed more than 4 billion hours of programming in the first quarter.
"The information is important because many investors wonder whether the streaming video company is spending too much on programming," the story notes.
With the latest figures from Netflix, Greenfield figures that each subscriber is watching 87 minutes of the service each day, up from his calculation last year of 79 minutes.
"Netflix is now likely the most watched cable network, essentially in-line with the Disney Channel,” Greenfield wrote, according to the story.