Apple CEO Grilled About Company’s ‘Grand Vision’ for TV

May 29, 2013  •  Post A Comment

In an interview with The Wall Street Journal’s Kara Swisher and Walt Mossberg, Apple Chief Executive Tim Cook talked about a "grand vision" for television, but clammed up when asked for details.

"We’re still playing in TV through Apple TV. For several years we were selling a few hundred thousand. We’ve now sold 13 million — about half of those in the last year," Cook said. "It’s been good for customers, but also for learning for Apple. Customers would agree there are things about television that aren’t so great."

Asked whether Apple might go beyond its current approach to television, Cook dodged the question, the story notes. He said, " I don’t want to go any further on this because I don’t want to give anybody any ideas. There is a very grand vision."


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