‘GMA’ Celebrates Historic Achievement

May 31, 2013  •  Post A Comment

ABC’s “Good Morning America” is celebrating an achievement it hasn’t pulled off in 19 years. The morning show won the May sweeps in the key news demo of adults 25-54 — the first time it has pulled off that feat since May 1994.

“GMA” also won the sweeps period in total viewers, for the first time since May 1995.

The network announced that the show averaged 5.704 million total viewers and 2.102 million adults 25-54, based on figures from Nielsen Media Research. It’s main competitor, NBC’s “Today” show, averaged 4.783 million total viewers and 1.992 million adults 25-54.

Numbers for “GMA” were up from the May 2012 sweeps period, rising 10% in total viewers and 2% in adults 25-54.

“GMA’s” margin over “Today” in total viewers was 921,000, the show’s largest margin in more than 21 years. The margin in the news demo, 110,000, was its largest in 19 years.

“GMA” has now been on top in total viewers for nine consecutive months, the network reported.

The network noted: “In Adults 18-49, ‘GMA’ tied ‘Today’ for No. 1 in ratings (1.2/10), while trailing by only 4,000 adult 18-49 viewers (1.507 million vs. 1.512 million).”

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