Kmart’s newest ad campaign has produced two ads in two months that have gone viral. Both rely on naughty sounding word puns.

The first one, below, called “Ship My Pants,” has received more than 17 million views since it was posted online on April 10, 2013.

The one beneath it, “Big Gas Savings,” has had close to 1.5 million views in the two and a half days since it was posted online on May 22, 2013.