Weak Premieres for Two New Broadcast Series

May 30, 2013  •  Post A Comment

New series on two broadcast networks debuted to poor numbers, based on Nielsen overnights fro the key 18-49 demo. TVbytheNumbers.com reports soft openings for both CBS’s “The American Baking Competition” and ABC’s “The Lookout.”

“Baking” opened with a 1.0 average in viewers 18-49, as CBS — which filled out the rest of its lineup with repeats — settled for a fifth-place finish for prime time overall.

ABC’s “Lookout,” previously known as primetime “Nightline,” managed only a 1.1 average in 18-49 at 10 p.m., airing against repeats on CBS (“CSI,” 1.1 average) and NBC (“Chicago Fire,” 0.9). ABC also had a 1.0 for “Family Tools” — a series low, and down 17% from the most recent original episode — and a 1.3 for “How to Live With Your Parents” — another series low, and down 38% from a week ago.

Fox won the night with its two-hour “MasterChef,” which held steady to last week’s premiere with a 2.2 average in adults 18-49 to rank as the top show of the night.

NBC pulled in a 1.9 average in 18-49 for its special “Healing in the Heartland: Relief Benefit Concert.” “Dateline” delivered a season high for a Wednesday installment with a 1.6 average.

For prime time overall, Fox led the way in the 18-49 demo with a 2.2 average, followed by NBC (1.5 average), Univision (1.4), ABC (1.1) and CBS (1.0). NBC won a tight race for total viewers, averaging 6.5 million to lead CBS (5.7 million), Fox (5.4 million), ABC (4.1 million) and Univision (3.5 million).

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