Dominant Performance for Game 7 of NBA Finals

Jun 21, 2013  •  Post A Comment

Game 7 of the NBA Finals, aired Thursday night on ABC, turned in a dominant performance in the ratings, pushing ABC to a huge win for the night, based on Nielsen overnights for the key 18-49 demo.

TVbytheNumbers.com reports that the game delivered an 8.7 average rating in the key 18-49 demo, with 21.56 million total viewers. The report notes that the numbers are subject to significant adjustments due to the nature of live programming.

ABC reports that the game was the second-highest-rated NBA game in the network’s history. The network notes that the game, in which the Miami Heat claimed its second consecutive NBA title by knocking off the San Antonio Spurs, delivered a 17.7 overnight rating, peaking with a 22.6 from 11:30-11:45 p.m. ET, based on metered markets.

The NBA Finals overall averaged a 12.4 metered-market rating, rising 5% from an 11.8 for last year’s series, the network noted.

“The game generated a 44.2 metered market rating in Miami, making it the highest-rated NBA game ever in the market. Additionally, Game 7 scored big in San Antonio with a 46.4,” the network announced.

Nielsen fast nationals for the 18-49 demo show ABC well out in front of the pack with a 7.1 average rating for prime time overall, including a 3.2 for “Jimmy Kimmel Live: Game Night” and a 4.5 for “NBA Countdown.” CBS countered with an all-repeat lineup, while NBC aired just one fresh program. NBC’s “Hannibal” equaled last week’s series low with a 0.7 average.

Fox aired “Hell’s Kitchen,” which was down one-tenth to a 1.9 in 18-49, and “Does Someone Have to Go?,” which equaled last week’s 0.9.

For prime time overall, ABC’s 7.1 average in viewers 18-49 was the class of the field, besting Fox (1.4 average), Univision (1.4), CBS (1.0) and NBC (0.6). Total viewers was just as one-sided, with ABC out front with 17.8 million, followed by CBS (5.9 million), NBC (5.9 million), Fox (3.7 million) and Univision (3.6 million).

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