‘Dora,’ ‘Blue’s Clues’ and Other Kids’ Favorites, Along With MTV and Comedy Central Programs, Head to Amazon in Multiyear Licensing Deal With Viacom

Jun 4, 2013  •  Post A Comment

Amazon’s Prime Instant Video will offer thousands of episodes of TV programming from Viacom’s cable channels Nickelodeon, Nick Jr., MTV and Comedy Central as part of an exclusive licensing deal between the two companies.

The agreement, announced today, June 4, 2013, will include children’s favorites “Dora the Explorer,” “Go, Diego, Go!,” “Blue’s Clues” and “The Backyardigans.”

Through Amazon’s Prime Instant Video service, programming will be available on Kindle Fire, iPad, iPhone, Roku and other platforms, with the kid-focused Kindle Fire service FreeTime Unlimited playing a key role in distribution plans.

Bill Carr, VP of Digital Video and Music for Amazon, said in a statement: “Kids shows are one of the most watched TV genres on Prime Instant Video. And this expanded deal will now bring customers the largest subscription selection of Nickelodeon and Nick Jr. TV shows online, anywhere. With programs like ‘Dora the Explorer,’ ‘SpongeBob SquarePants,’ ‘Bubble Guppies’ and ‘The Backyardigans’ there are hundreds of great shows for kids and parents to choose from. In addition, we are bringing customers popular shows from MTV and Comedy Central like ‘Key & Peele,’ ‘Workaholics,’ ‘Awkward’ and ‘Teen Mom 2,’ with the promise of more shows from these networks in the future.”

Click here for additional details in the press release from Amazon and Viacom announcing the pact.

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