A 1.2 Average Rating in the Key 18-49 Demo — a Number That Would Have Barely Been a Blip on the Radar Screen for Broadcast Networks Not That Long Ago — Wins Sunday Night

Jul 15, 2013  •  Post A Comment

The broadcast networks were mostly mired below the 1.0 barrier in the key 18-49 demo Sunday night, based on Nielsen overnights, as the broadcast nets’ summer ratings doldrums continued.

TVbytheNumbers.com reports that the network that made the most of the night was Fox, which managed to win the broadcast prime-time ratings battle with a 1.2 average in the demo. CBS clocked in with a 1.1, followed by ABC with a 1.0, Univision with a 0.8 and NBC with a 0.7 average for prime time.

CBS won total viewers with 4.9 million, ahead of ABC (3.6 million), NBC (3.6 million), Fox (2.6 million) and Univision (2.2 million).

Much of the broadcasting lineup consisted of reruns, including Fox’s winning formula of airing an all-repeat animation lineup. NBC’s only fresh program was "Crossing Lines," which sank to a series low at 10 p.m. with a 0.5 average in viewers 18-49 — finishing third in the time slot behind repeat programming on CBS and ABC.

CBS had a bit of golf overrun, delaying the start of prime time to 7:20 p.m. Otherwise, the network’s only fresh program was "Big Brother," which was part of a block that delivered a 1.9 average in 18-49 at 8 p.m. — apparently winning the night on broadcast, although adjustments will have to be made for the offset start times.

ABC broke out a couple of fresh shows, with "Celebrity Wife Swap" ticking up three-tenths from its series low a week ago to a 1.2 average in the 18-49 demo, while "Whodunnit?" rose one-tenth — also from a series low last week — to a 1.1.

One Comment

  1. Wake up guys. How can you hope to compete against Dexter, Ray Donovan, True Blood, Copper, Newsroom and other cable fare.
    Re: Crossing Lines, this wonderful show is too smart, sophisticated & cross cultural to appeal to the average American network TV viewer. It would do better on TNT, USA, etc. Also it plays most effectively to an older, more sophisticated (ie. one’s who don’t mind all the characters with accents) audience, piranha’s to the youth crazed advertising agencies.

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