NBC Rolls to Nightly Win Even as New Series Slips

Jul 18, 2013  •  Post A Comment

NBC beat its broadcast rivals in the prime-time ratings Wednesday night, based on Nielsen overnights for the key 18-49 demo. TVbytheNumbers.com reports that the Peacock Network averaged a 2.0 rating in the demo for prime time.

The win came despite minor erosion for NBC’s new 10 p.m. series "Camp," which slipped one-tenth of a point from last week’s premiere to a 1.4 average in viewers 18-49 — still just good enough to win the hour in the demo.

Pacing the NBC win was "America’s Got Talent," which held steady to last week with a 2.8 in the 18-49 demo, leading out from a repeat episode of the series at 8 p.m. (1.8 average).

The highest-rated show at 8 p.m. was CBS’s "Big Brother," which continues to attract more viewers since the reality show began dealing with racism issues a few weeks ago. "Brother" ticked up one-tenth from last week in adults 18-49 to a 2.1.

Second-place Fox’s "MasterChef" delivered a 2.1 with a fresh installment at 9 p.m., losing two-tenths from a week ago.

ABC followed two hours of repeats with a fresh episode of "The Lookout," which finished third behind NBC’s "Camp" and CBS’s "CSI" repeat at 10 p.m. with a 0.8 average in 18-49, an improvement of one-tenth from the series low a week earlier.

For prime time overall, NBC’s 2.0 average led the way in the 18-49 demo, followed by Fox (1.6 average), CBS (1.5), Univision (1.4) and ABC (0.7). NBC also outpaced the competition in total viewers with 7.7 million, followed by CBS (5.7 million), Fox (4.4 million), Univision (3.7 million) and ABC (2.7 million).

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