NBC Rolls to Prime-Time Win as ‘America’s Got Talent’ Surges

Jul 24, 2013  •  Post A Comment

On a night when three broadcast networks showcased franchise reality shows, NBC’s "America’s Got Talent" flexed its muscle and powered the network to an easy win.

Based on Nielsen overnights for the key 18-49 demo, "Talent" was a big winner over Fox’s "So You Think You Can Dance" and ABC’s "Extreme Weight Loss."

TVbytheNumbers.com reports that all three reality shows rolled out fresh two-hour installments, with the Fox and ABC shows airing at 8 p.m. and the NBC show coming on at 9 p.m. "America’s Got Talent" finished as the top show of the night with a 2.8 average rating in viewers 18-49 — up 12% from last week — while "So You Think You Can Dance" lost 7% from its July 9 episode to settle for a 1.4, and "Extreme Weight Loss" equaled its 1.1 average from a week ago.

NBC opened prime time with a "Hollywood Game Night" repeat (1.0 average in 18-49), while ABC aired its "20/20" special "Royal Baby" at 10 p.m. and drew a 0.9.

CBS ran a night of drama reruns and wound up in fifth place among the broadcast nets.

For prime time overall, NBC’s 2.2 average rating in the 18-49 demo led the way, followed by Univision (1.6 average), Fox (1.4), ABC (1.0), CBS (0.8) and CW (0.6). NBC also handily won total viewers, averaging 7.9 million to lead CBS (6.0 million), Fox (4.1 million), Univision (4.0 million), ABC (3.9 million) and CW (1.6 million).

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