JC Penney will be shifting its advertising spending away from television and into print, reports Advertising Age, citing Chief Executive Ron Johnson, who spoke with analysts to discuss the company’s second-quarter results. "In many ways we were trying to build…
NBC’s ratings for Olympics coverage were down Thursday night, with the three hours of prime-time coverage slipping to a 6.8 average rating in the key 18-49 demo in Nielsen overnights. TVbytheNumbers.com reports that preseason NFL action in a number of…
Spending on political TV ads soared during July, with markets in the Midwest in particular reaping the rewards, Deadline.com reports. “Political pros took a keen interest in July in markets including Zanesville, Ohio; Sioux City and Davenport, Iowa; Charlottesville, Virginia;…
NBCUniversal has already sold $200 million in advertising for its 2014 broadcast of the Winter Olympics, which will be held in the Russian city of Sochi, reports Brian Steinberg in Advertising Age. "The London Games created an enormous amount of…
AMC Networks and Dish Network continue to battle each other, with AMC announcing that it will provide live streams of two premieres to Dish customers, enabling them to watch the shows despite a blackout on Dish’s systems, reports the New…
NBC’s coverage of the London Olympics continued to rack up big ratings Wednesday night, according to Nielsen overnights. TVbytheNumbers.com reports that the three hours of prime-time coverage averaged a 9.2 rating in the key demo of viewers 18-49. the number…
It’s early going in the development season, but the television networks are already being picky about giving commitments to A-list showrunners, reports Nellie Andreeva in Deadline.com. "I’ve counted at least a half-dozen pitches by A-list showrunners, all under multi-million-dollar overall…
A new survey of the highest-paid stars on television has a name at the top that will probably come as a surprise to most observers. The survey by TV Guide, which lists the top earners in various categories, has a…
The producer behind “Hunger Games” has signed a first-look deal for cable with FX Productions, Deadline.com reports. Producer Nina Jacobson, along with Brad Simpson and their production banner Color Force, is in business with FX. “Color Force will develop series…
NBC’s coverage of the London Olympics continued to dominate the prime-time ratings Tuesday night, averaging a 9.3 rating in the key 18-49 demo for the three hours of prime time, according to Nielsen overnights. TVbytheNumbers.com reports that the number was…