Ya Gotta Love This: Publisher Resurrecting Magazine Title That Died 50 Years Ago, Says He’s Targeting the 55- to 90-Year-Old Demo
For those of you who complain that advertisers need to target Baby Boomers–who many claim have the wealth–and not young people, here’s a story for you. John T. Elduff, the managing director of JTE Multimedia, a Philadelphia-based magazine company, has purchased…