College-bound kids were startled by an essay prompt in the SAT administered last Saturday, March 12, 2011, which asked them to write about reality television, reports The New York Times. The problem, according to the piece, is that some students…
Viacom and Discovery Communications are among the cable-network companies who are disputing Time Warner Cable’s right to stream their programming through its new iPad app, saying the cable operator doesn’t have the right with its existing contracts, reports the New…
"Total advertising expenditures increased 6.5 percent in 2010 and finished the year at $131.1 billion. … Ad spending during the fourth quarter of 2010 was up 7.0 percent versus last year, propelled by the long-tail of small advertisers outside the…
CBS’ comedy pilot "Vince Uncensored," which stars Michael Chiklis, will be directed by a sitcom acting veteran, reports Deadline.com. The director of the pilot will be Kelsey Grammer. While Grammer is known for his TV roles on "Frasier" and "Cheers," he…
The USA Network has named two executives as co-presidents of the cable channel, reports The Hollywood Reporter. The two are Jeff Wachtel and Chris McCumber, promoted from head of original programming, and chief of marketing and brand strategy, respectively. According to…
It’s been the battle of the soda giants: Coca Cola ("The Pause That Refreshes" in an old slogan) Vs. Pepsi ("For Those Who Think Young" in an old slogan) to be one of the sponsor’s of Simon Cowell’s upcoming "The…
The Republican National Committee is debating sanctioning party presidential primary debates and selling the broadcast rights, reports CNN.com. The proposal was discussed during a meeting last week of top RNC officials, although it’s unclear if it’s legal for the group…
So, it’s 2011 and the question on the table is where do Americans turn to get their political news? Here’s the answer, courtesy the Pew folks as reported by B&C. The answer, in order of popularity, is No. 1, TV;…
A top U.S. expert in nuclear matters has offered a grim assessment of the Japan nuclear plant crisis, reports The New York Times. The official in question is Gregory Jaczko, the chairman of the United States Nuclear Regulatory Commission. He testified…
"The Obama administration asked Congress to pass an online-privacy law today, a set of ‘baseline’ protections that would act as a privacy bill of rights, a significant move designed to settle the continuing digital-privacy debate," writes Edmund Lee at Advertising…