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Measurement Service, Which Includes DirecTV as a Customer, Gets Some Consumers to Agree to Be Identified and Their Viewing Habits Tracked

A select number of TV viewers have agreed to let a joint measuring service run by NDS and TNS Media Reseach (RPDI) track them by their name and by their viewing habits, Multichannel News reports. According to the report: "Operators…

MTV Gives Go-Ahead to ‘Teen Mom’

MTV will spin-off “Teen Mom” from its summer “16 and Pregnant” reality series,  Variety reports. The eight episodes will follow how four of the teens featured in the first series have fared in their first year of motherhood. It’s expected…

YouTube Talking to Studios About Streaming Full-Length Movies for a Fee

Video site YouTube, which has generally relied on advertising to make money, is in talks with major studios including Lionsgate Entertainment, Sony and Warner Brothers, about offering full-length movies for a rental fee, the New York Times reports, citing sources. A…

ESPN Moves Yom Kippur Baseball Telecast From Evening to Afternoon

ESPN’s plan to telecast the Sunday, Sept. 27, New York Yankees-Boston Red Sox game at 8 p.m. has changed, and the start time switched to 1 p.m., thanks to the intervention of Rep. Anthony Weiner, who realized the game would interfere…

Ice Cube Producing ESPN Documentary About the NFL’s Raiders

Actor and musician Ice Cube will team with ESPN to create a documentary film about the NFL’s most controversial franchise, the Oakland/Los Angeles Raiders, reports AllHipHop.com. Entitled "Straight Outta L.A.," the film will focus on the 1980s, when owner Al…

Megan Mullally Added to Cast of Starz’ ‘Party Down’

Megan Mullally is set to join the cast for the second season of Starz’s “Party Down,” according to The Hollywood Reporter. The series’ second season is tentatively scheduled to debut in April 2010. –Alex Jacobius

Finally, Someone Does the Math: Why ‘Mad Men’ Can Be a Success for AMC With Less Than 2 Million Viewers While a Show Like Fox’s ‘Arrested Development’ Was a Failure With 4 Million Viewers (Hint—Ah, to Be a Cable Channel)

In a good explanatory piece, TV by the Numbers’ Robert Seidman asks if renewing the critical favorite–but ratings challenged– "Mad Men" for a fourth season is worth it for AMC. Click here to read.  –Chuck Ross

Current TV Reporters Speak for First Time About Their Capture by North Koreans: Was it a Trap?

Laura Ling and Euna Lee, who were filming a report on human trafficking for the cable network Current when they were taken into custody by North Korean officials, broke their silence about the ordeal, in a report posted on the…

Fox News Posts Highest Demo Ratings for the Year in August

Interest in the debate over health care reform propelled Fox News Channel to its highest primetime numbers in its target 25-to-54 year-old demo audience for the year, says B&C. Compared to August 2008, which was dominated by election and Democratic…

Al Sharpton and Bob Barker to Guest on ‘Monday Night Raw’

Rev. Al Sharpton, Bob Barker, LeBron James, and Nancy O’Dell have all been confirmed to guest on World Wrestling Entertainment’s “Monday Night Raw,” TV Squad reports. In addition, Ashton Kutcher, Ashlee Simpson, Danny DeVito, Jimmy Fallon, Kelly Ripa, MC Hammer,…