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John Kerry Teams Up With Discovery to Help Save the Sharks for ‘Shark Week’

Sen. John Kerry is teaming up for Discovery Channel for a round of public service announcements set to air as part of the network’s Shark Week next week, the New York Post reports. Kerry will participate in a public service…

Spielberg’s Alien Invasion Pilot Project for TNT Adds to Cast; Four Join Star Noah Wyle

TNT’s untitled Steven Spielberg project has added more castmembers, the Hollywood Reporter says. Among those joining the previously announced lead Noah Wyle are Moon Bloodgood, Seychelle Gabriel, Maxim Knight and Jessy Schram. The four will join Wyle’s character as they form a…

TV and Movie Marketing Executives: Is the Twitter Glass Half-Full or Half-Empty?

Seems to us, given that–at the most– there are about 7,000 attendees in a sold-out hall during any one event at Comic-Con, that we were getting Tweeted a-plenty. But this article in Variety says no, that the Twitter-buzz generated from…

Tru Blood Beverage to Hit Stores: All Flavor. No Bite.

Omni Consumer Products has said it has reached an agreement with HBO to produce a new consumer beverage called Tru Blood, the New York Times reports. Omni, in statement, said “that its Tru Blood drink would have ‘a crisp, slightly tart…

Apple Working on New Entertainment Multimedia Device With 10 Inch Screen

Apple’s much anticipated iTable-device, that could launch later this year, is likely to be able to let users read and see and hear a variety of media, from TV shows to movies to books to music albums, Mercurynews.com reports. The device…

Calif. Film Commission Picks First 25 Film and TV Projects to Quality For State Tax Credits

In making the annoucement of the first 25 productions to qualify under California’s new incentive program, Governor Arnold Schwarzenegger said, "I fought hard for economic-stimulus measures, including the film and television production incentive, because we must do everything in our…

Viacom Optimistic as Profits Tumble and TV Media Revenues Slide

Revenue at Viacom’s media neworks division, which includes its cable networks, slid 8% to $197 million in the second quarter, the Associated Press reports. Domestic ad revenue slipped 6%. Howvever, Viacom CEO Philippe Dauman said he was pleased with how the upfront…

FX Picks Up Series Based On Elmore Leonard Character

FX has ordered 13 episodes of a new series, "The Lawman," from Sony Pictures TV and FX Prods., Variety reports. The show is about the exploits of U. S Marshall that was created by Elmore Leonard in his short story…

New Channel From Partners Viacom, Lionsgate and MGM Signs First Distributor

Epix, the new premium channel that’s a co-venture between Viacom, Lionsgate and MGM has signed its first distributor, Verizon’s FiOS, MediaWeek reports. According to the article, the "deal gives Verizon a lot of flexibility to offer Epix a la carte and…