Bravo is dropping its “Watch What Happens” branding campaign as part of a company-wide marketing makeover built around a new tagline: “By Bravo.” The new look will be revealed June 23, the same night the network premieres its new docusoap…
The cost of television advertising spots is declining at a slower rate, Broadcasting & Cable reports, citing New York media buying agency TargetCast. The agency said the average cost of a 30-second ad in the first quarter slipped 3.7% to $126,204, compared…
MTV Movie Awards on Sunday will likely be remembered for an unscripted stunt involving actor Sacha Baron Cohen, Reuters says. The show included Mr. Cohen, who was swinging in a harness above the audience, hitting an obstacle and swinging down into the crowd,…
CNN, with its ratings down sharply since the 2008 election, is drawing questions over whether its neutral strategy can compete with opinionated shows on Fox News and MSNBC, Politico reports. CNN President Jon Klein dismisses the concern, telling the publication,…
The Writers Guild of America on Friday sent an upbeat view of the union’s efforts since the writer’s strike, Daily Variety reports. The guild has signed contracts on more than 20 cable shows, ranging from "The Sarah Silverman Program" on Comedy Central to…
With the Screen Actors Guild ratification battle slated to conclude on June 9, it’s appearing as if the moderates may prevail, Daily Variety reports. The recession may play a part in persuading guild members to vote yes in favor of the…
TV Guide’s new owner, Open Gate Capital, has replaced president Scott Crystal with Michael Clayton, the company’s executive vice president, as interim successor, the New York Post reports. The change was announced in a three-paragraph note to TV Guide employees over…
With several television shows featuring recession themes slated to hit networks’ schedules, the question is whether viewers will want to watch shows with stressful themes, Broadcasting & Cable reports. "Viewers want to be entertained and escape their economic situation. To be reminded…
Ray Romano has been preparing for his new show "Men of a Certain Age" for years, Broadcasting & Cable reports. He tells the publication the show was delayed by the writer’s strike last year as he shopped the script, which was seen…
BBC America will begin its high-definition simulcast channel on July 20 with the broadcast of science-fiction shows such as "Torchwood" and "Dr. Who," Multichannel News reports. The network had wanted to start the HD channel last year, but needed time to develop…