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USA Finds Times are Good

USA Network drew an average of 3.2 million prime-time viewers during the first quarter, making it the top-rated cable network in history and edging out The CW, the Associated Press reports. That’s also helping draw profits to parent company NBC…

Can NBCU Rework Oxygen’s Image?

A year after NBC Universal’s $925 million purchase of Oxygen Media, the media company is seeking to redefine the cable network’s identity with more on-air drinking, girl-fights and bad language, Broadcasting & Cable reports. It’s part of the effort from…

FX’s Boss on the Perils of Original TV

Landgraf: It’s Quality Versus Quantity

Sexing Up TV Land’s Slate With Fresh Fare

Tom Forman Teams With Network on Reality Project

CNN Tries to Tell a New Upfront Tale

In a Ratings Slump, a Multiplatform Pitch

At NBCU, Green Means Green

Earth Week Brings New Sponsorship Opportunities

Versus in Playoff Form

Cable Channel Uses NHL Post-Season to Maximize Revenues

Tackling Issue of Reform

Difficult Story Will Require Creativity, Diligence of Reporters

CNN’S Cohen: Keeping Health News Simple

Veteran Makes Complex Issues Easy to Grasp

NASA to Announce Space Station Name on ‘Colbert’

Officials from NASA will appear on Comedy Central’s “The Colbert Report” to announce the name of a new room on the international space station, the Associated Press reports. Although the government space agency has yet to make the announcement, “Colbert,”…