USA’s Super Bowl Spot Builds on Characters
Ensemble Approach Pushes Programs
Cable
Comcast Creates Sports Sales Group
Cassaro to Oversee Combined Ad Sales Unit for Versus, Golf
A Lifetime of Drama
Under Alfano, Cable Net Aims to Boost Original Series Lineup
NBC Tops SAG Award Count; ’30 Rock’ Wins, ‘Mad Men’ Also Honored
NBC led the awards count among networks at the 15th annual Screen Actors Guild awards, with the network’s “30 Rock” among top honorees. AMC’s “Mad Men” also continued its winning ways in the year’s awards season. “30 Rock” swept the…
Scott Baio Done With Reality TV
Scott Baio is stepping out of the reality TV genre, OK! Magazine reports on its site. Baio starred in his own reality series for VH1 and is a producer for the show “Confessions of a Teen Idol,” the magazine says….
‘Burn’ Has Scorching Debut, but ‘Beast’ Loses Viewers in 2nd Airing
USA Network’s winter debut of “Burn Notice” on Thursday at 10 p.m. scored a series-to-date high rating among adults 18-49. On A&E, “The Beast” starring Patrick Swayze saw some double-digit percentage drops from last week’s premiere. “Burn Notice” posted a…
NBC Universal Profit Falls 6%; Stations Bad, Cable Networks Strong
Profit at General Electric’s NBC Universal unit fell 6% to $865 million, as a strong performance at the company’s cable networks was offset by problems at its broadcast stations, the company reported Friday. NBC Universal revenues dropped 3% to $4.4…
Redstone Finalizes Divorce
Viacom Chairman Sumner Redstone finalized his divorce from his wife of five years, the Associated Press reports. Redstone filed for divorce from Paula Fortunato Redstone in October, citing “irreconcilable differences.” The couple’s negotiated settlement was sealed. Hit hard by the…
Lifetime Greenlights Cooking Show
Lifetime has greenlighted “Cook Yourself Thin,” a cooking show that demonstrates how to cut calories and fat out of cooking, Daily Variety reports. The cable network has ordered 20 half-hour episodes and plans to debut the program in the spring,…
TLC Plans Sex Toy Show
TLC is planning a reality show about a woman who runs a sex-toy business, the Associated Press reports. The program, “Mother Knows Sex,” will air on Feb. 1 at 10 p.m. and track the struggles of Patty Brisben and her…