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National Geographic Explores Sponsorships

National Geographic Channel will integrate sponsorships from Geico and Toyota into some of its programs, TelevisionWeek reports. Geico will sponsor vignettes featuring herpetologist Brady Barr tracking the insurance company’s reptilian mascot, while Toyota will become a sponsor of “The Dog…

Fichtner, Stringfield Lead ‘Night and Day’

William Fichtner from “Prison Break,” and Sherry Stringfield, formerly of “E.R.,” will play lead roles in the TNT drama “Night and Day,” the Hollywood Reporter says. Among executive producers of the show are Joel Surnow, who co-created “24,” the trade…

Alexis Stewart Takes on Mom

Alexis Stewart, daughter of Martha, will co-host a Fine Living Network television shows that make fun of her mother’s cooking and home-decorating suggestions, New York magazine says. “Whatever, Martha!” will co-star Jennifer Koppelman Hutt, who also appears on a Sirius…

FiOS to Carry Byron Allen’s HD Channels

Verizon’s FiOS service will carry six new channels from entertainer Byron Allen in high definition, TelevisionWeek reports. Allen will spend more than $10 million creating the content for the six channels, putting them on line and transmitting them to mobile…

Adalian Column: Emmy Show Needs More Than a Dose of Reality: Let Gervais Host

After a glacially paced first hour, Campaign 2008 intruded into Sunday night’s 60th annual Emmy Awards—and not a moment too soon. Ricky Gervais. A few well-timed political jokes and barbs—plus star turns by Ricky Gervais and Don Rickles—were all that…

Editorial: Building on Strong Record of Diversity

For years, advocates have argued that advancing the cause of diversity in the media is good for business. The honorees at this year’s Walter Kaitz Foundation dinner prove the point. The only question now is how much more the television…

The Suits: Brian Graden

President of entertainment, MTV Networks Music Channels

The Populist: Mike Fleiss

Founder, Next Entertainment

The Cable Guys: Thom Beers

Founder, Original Media

The Cable Guys: Jon Murray

Co-founder, Bunim-Murray Productions