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Sweat + Inspiration = ‘Eureka’ Degree Promo

The Sci Fi Channel has developed an integrated marketing campaign for Unilever’s Degree deodorant in the show “Eureka,” AdAge reports. The third season depicts the program’s characters conducting experiments in the consumer-products lab, leading to the creation of a next-generation…

Comcast Slates Convention Coverage

CN8, The Comcast Network, will cover the Democratic and Republican National Conventions on-site nightly, Multichannel News reports. CN8 political director Lynn Doyle will host the in-studio coverage alongside guest political experts, the newspaper says. Robert Traynham, the network’s Washington, D.C.,…

USA Tops July Cable Rankings

USA Network won the prime-time ratings race in July among cable networks thanks to new episodes of “Burn Notice,” “Monk,” “Psych,” “In Plain Sight” and “Law & Order: Criminal Intent,” Multichannel News reports. The network averaged 2.94 million viewers compared…

Mixed Q2 for Washington Post TV

Revenue for the Washington Post Co.’s TV broadcasting division fell 6% to $82.8 million in the second quarter, with soft advertising demand cited as the cause, Broadcasting & Cable reports. Operating income also fell 16% to $29.7 million, the newspaper…

HBO Says Thomas Jane is ‘Hung’

Thomas Jane, who played “The Punisher” has been cast as the lead in HBO’s upcoming dark comedy, “Hung,” the Hollywood Reporter says. The series, which follows a well-endowed high school basketball coach, marks the first major purchase and pilot pickup…

‘Paper’ Creators Get Deal at MTV

The creators and executive producers of the MTV reality series “The Paper,” Sam Simmons and Jessica Chester, have signed an overall deal with the network for new project development, the Hollywood Reporter says. The duo met while working at MTV’s…

HGTV’s Design Star Down to Pair

Matt Locke, a loser on “Jeopardy!,” is one of two remaining contestants on HGTV’s “Design Star,” USA Today says. Locke will find out Sunday whether viewers voted for him or Jennifer Bertrand, a former elementary school art teacher. Winner gets…

Colbert Gets His Namesake Spider

Look out Neil Young, Stephen Colbert now has a spider named after him, too. A trapdoor spider special found on the California coast has been dubbed Aptostichus Stephencolberti by East Carolina University Jason Bond, the Associated Press reports. Colbert wanted…

Not That Much More ‘Pam’ to See

While E! promises her new reality series will show up Pam Anderson as we’ve never seen her before, there’s almost nothing of the Playboy pin-up that hasn’t already been exposed, the Los Angeles Times says. In “Pam: Girl on the…

Durning A Walk of Fame Star

Award-winning actor Charles Durning, recently seen as Denis Leary’s father on FX’s “Rescue Me,” was honored with a star on Hollywood’s Walk of Fame, the Associated Press reports. A who’s who of actors joined him at the ceremony on Hollywood…