WE tv Turns on ‘Locator’ Beacon
Cable Network Banks on Original Series to Raise Its Profile
Cable
Of Race and Two David Wilsons
The documentary “Meeting David Wilson” is the 90-minute centerpiece of a big evening that begins at 9 p.m. EDT Friday on MSNBC. It includes a 90-minute live discussion of race on the cable channel immediately following, as well as a…
CMT Shows Aim for Twang Appeal
Mainstream Stars to Salt Country Net
AMC Guarantees Demo Hits
Network’s Nielsen Research Helps Put Ads Before Receptive Eyeballs
ESPN Game for New-Media Play
Preps Broadband-Only Programming for Upfront Market
Nick Brings the Family to Upfront
5 Networks Combined Reach Broad Range of Viewer Demographics
Limiting Ads Helps Sprout to Grow
PBS Keeps Focus on Preschoolers
Disney Gets Ready to ‘Rock’
Following Path of ‘High School Musical,’ Channel Plans Live-Action Movies That Sing
Comcast-Starcom Study Shows Success With Addressable Ads
Comcast Spotlight, the ad sales division of Comcast Cable, and media agency Starcom MediaVest Group have released the latest results of their study in addressable advertising and, based on its success, disclosed plans to launch a second trial this year….
TWC Adds HD Channels in N.Y.
Time Warner Cable’s New York-area customers will have an additional 20 high-definition channels by the end of the month, Multichannel News reports. CNN, Food Network and Travel Channel are among the HD additions on Time Warner Cable, Multichannel News says….