Disney’s broadcast and cable units are going to share the launch of the new original made-for-TV movie “Camp Rock.” The movie, which stars pop sensations the Jonas Brothers, will premiere in the U.S. on Disney Channel, ABC’s “Wonderful World of…
Major League Baseball’s Opening Night game, with the Washington Nationals hosting the Atlanta Braves in their new stadium, scored record numbers for ESPN. The game drew a national 2.8 household cable rating, with 3.6 million viewers in 2.7 million households,…
TNT ordered Ray Romano’s drama pilot about three middle-aged friends, TelevisionWeek reports. Along with Mr. Romano, “Men of a Certain Age” will be executive produced by Mike Royce, who also worked on “Everybody Loves Raymond,” the magazine says. –Danny King
Ray Romano’s return to TV will come on cable. TNT has ordered a pilot for “Men of a Certain Age,” a drama that takes a look at male friendship. Mr. Romano, who will star, wrote the script for the pilot…
MTV Networks struck a deal with mobile video site Mywaves to deliver ad-supported content from MTV Networks on mobile phones. Under the agreement, Mywaves will offer clips from VH1, Spike, GameTrailers and other MTV brands on its mobile phone Web…
The American Federation of Television and Radio Artists voted Saturday against working with the Screen Actors Guild on negotiating a new prime-time television contract with studios. AFTRA President Roberta Reardon cited SAG’s “relentless campaign of disinformation and disparagement” on her…
Lauren Zalaznick, boss at NBC Universal cable properties Bravo and Oxygen, is on a run that has helped Bravo beat profit records each year she has been there, the New York Times says. The channel offers advertisers engaged audiences, and…
History Channel is starting an advertising campaign this month that focuses on contemporary series such as “Ice Road Truckers” and “Ax Men,” TelevisionWeek reports. The A&E Television Networks’ channel had record first-quarter ratings largely due to those two shows, the…
Starz next month will start a $25 million marketing campaign that will include a new logo and 30-second advertisements on shows such as “The Tonight Show With Jay Leno” and “Access Hollywood,” Multichannel News says. Last month, Starz tied Warner…
History is turning a page. The channel is launching a new image campaign this month using the theme “History. Made Every Day.” to highlight its more contemporary programming under Nancy Dubuc, who has been president for 15 months. Powered by…