Despite 11th hour attempts to prevent a work stoppage, Hollywood writers went on strike today. Renewed talks between the Writers Guild of America and networks and studios failed to halt the guild’s planned strike, despite the pressure of a federal…
FremantleMedia Show Augments Channel’s Reality Lineup
What American sports market counts twice as many fans as NASCAR; spends more on its sport than the combined revenues of Microsoft, Google, eBay and Yahoo; and outnumbers golfers by 10 million enthusiasts? Answer: hunters and anglers. That’s a fact…
Building on VH1 Success, Producers Look to Broadcast Nets
NBCU Launches Weeklong Initiative
No daytime industry event in New York is more fun than the annual luncheon at which the Center for Communication bestows the Frank Stanton Award on a powerful media executive and then kicks him while he’s up. Last week, the…
News Outlets Expand Campaign Coverage
“Sweeps has always been a mixed blessing for advertisers in that it allows networks to focus their broadest-appealing programs into four months of the year. The introduction of commercial ratings by Nielsen will certainly have an impact on the relevance…
Sony Pictures Television has agreed to sell spots to national television advertisers on behalf of the Tennis Channel. Under the exclusive arrangement, Tennis Channel’s in-house ad department will work with tennis-related marketers to try to create other nontraditional integrated sponsorships…