Sony Pictures Television has agreed to sell spots to national television advertisers on behalf of the Tennis Channel. Under the exclusive arrangement, Tennis Channel’s in-house ad department will work with tennis-related marketers to try to create other nontraditional integrated sponsorships while Sony handles 30-second spots and direct response. Sony also sells ads for In Demand’s high-definition channel Mojo and for Sony BMG. “We’re thrilled to offer their inventory as part of our portfolio, giving advertisers another premium opportunity to reach their target audience,” said Amy Carney, president for ad sales at Sony Pictures Television.
Sony to Sell Tennis Channel Ads
Nov 4, 2007 • Post A Comment