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OMG: Cracker Jack Meets Red Bull!!??

[Note: Story revised at 4 p.m., PT, on Nov 15, 2012 to add comments and references in the Advertising Age version of this story.] PepsiCo’s Frito-Lay is putting some more pop in its Cracker Jacks, reports Advertising Age, continuing, "A new line…

What’s the Real Story Behind NBC’s Current Comedy Strategy?

NBC’s ratings resurgence this season has taken place in spite of — and not because of — one of its traditional strengths: comedy. The freshman sitcom “Go On” is off to an OK start, but in general the network that…

News Corp. on Verge of Major Yankees Media Deal

News Corp. is closing in on a deal that will put the media company in business with the New York Yankees, The New York Times’ Media Decoder reports. The company is set to buy a stake in the New York-based…

Trivia Question of the Day: What Retailer Does the Most Sales per Square Foot, at $4,500? (Hint: No. 2 Is Tiffany’s at $3,000 per Square Foot)

Here’s a good triva question: What retailer in the country racks up the highest amount of sales per square foot of its stores? The answer is Apple, whose 390 stores "remain the gold standard of retail," reports the New York…

Producer of Reality Series Sues Assistant Over Tell-All Book

A producer of a Bravo reality series is suing his longtime assistant, alleging she broke confidentiality and non-disclosure agreements by writing a tell-all book, reports Deadline.com. Jeff Lewis, a producer of the series "Flipping Out," and his production company filed…

One Day After Shakeup, NBC’s ‘Today’ Names New Executive Producer

Just one day after the news broke that Jim Bell was leaving NBC’s morning show “Today” to work on the network’s Olympics coverage, the network tapped senior broadcast producer Don Nash to executive produce the program, TVNewser.com reports. Nash will…

Who Doesn’t Love Guy Fieri, Host of the Popular ‘Diners, Drive-Ins and Dives’? Well, His Latest Project Just Got Hammered — Brutally — by a Writer in The New York Times

Does anyone not like Guy Fieri’s work as host of the popular Food Network series "Diners, Drive-Ins and Dives"? Unfortunately, Fieri’s latest project doesn’t look like it’s going to be a hit. Fieri has opened a restaurant, and the latest…

New NBC Show Has Quite a Pedigree: Oscar-Winning Director Will Executive Produce It and Oscar-Winning Writer Will Pen Its Script. And It’s Based on a Pulitzer Prize-Winning Book

This deal seems to have all its bucks behind the scenes: Academy Award winners will executive produce and write it, and it’s based on a Pulitzer Prize-winning book. Oscar-winning director and producer Barry Levinson ("Rain Man") will executive produce the new…

The Producer and Writer of the Mega-Hit ‘Hatfields & McCoys’ Are Working on Another Miniseries for History Channel

The team behind the hit miniseries "Hatfields & McCoys" is working on another miniseries for the History channel, according to The Hollywood Reporter’s Live Feed. Leslie Greif, the producer of "Hatfields & McCoys" — which he pitched for years and years…

Macy’s Stands By Donald Trump in Face of Petition to Dump Him

Macy’s isn’t showing any signs of dumping Donald Trump, despite a petition with almost 558,000 signatures that urges the department store to end its partnership with the “Celebrity Apprentice” host, reports Advertising Age. Macy’s has featured Trump in its television…