NBCU Digital Hits Right Note
Campaign in Concert With Music Choice Enhances Appeal of Lesser VOD Offerings
Digital
Cable Companies Make Pitch for HD
Offering Everything From Lower Prices to Expanded Choice, They Aim to Please
Multiple Choice: Derek Harrar
Comcast Reaches HD Goal Early
Price Conscious: TW Cable Touts ‘Free’
Increasingly Aggressive Promo Effort Pays Off
HD Spurs Cable’s Own Switchover
Out with the old, in with the new. That’s what cable companies will need to do over the next few years to increase the bandwidth necessary for more high-definition channels and video-on-demand choices in their effort to keep up with…
How Campaign Remade Media
Interactivity Kept Consumers Engaged
Editorial: No-TV Experiment One Step on a Long Road
An ongoing experiment in TelevisionWeek has inspired dark mutterings among some of the TV industry’s cognoscenti and generated flaming comments on TVWeek.com. To wit, TVWeek writer/blogger/video maven Daisy Whitney decided to cut herself off from her cable and over-the-air TV…
Nielsen’s OOH Report Suspended
The economy’s latest victim is Nielsen and IMMI’s syndicated Out-of-Home Report, which measured TV viewing outside the home, MediaWeek reports. The final report will cover OOH viewing through Nov. 9. “In the current climate, there is limited economic support for…
MTV Taps Clearspring for Widget Technology
MTV Networks has partnered with widget advertising company Clearspring Technologies, Adweek reports. MTV plans to use Clearspring’s tools to help push various ad-supported widgets onto blogs and social-networking sites while tracking the widgets’ performance, Adweek says. MTV hopes this new…
Obama Victory Lifts CNN Headline T-Shirt Sales
Barack Obama’s historic win on Election Day has prompted many a collector scrambling for keepsakes of the election. CNN is reaping the benefits of this mad rush for collectibles with sales of a T-shirt emblazoned with the news network’s headline…