The economy’s latest victim is Nielsen and IMMI’s syndicated Out-of-Home Report, which measured TV viewing outside the home, MediaWeek reports. The final report will cover OOH viewing through Nov. 9. “In the current climate, there is limited economic support for this new measurement service,” the company said in a statement. Nielsen doesn’t want to abandon the measuring of OOH viewing altogether, however. “We will continue to work on out-of-home measurement solutions, including efforts with IMMI,” Nielsen said.
—Christopher Perez