Online animation network Aniboom at www.aniboom.com launched a contest today inviting Web video creators and Radiohead fans to produce an animated music video for any song off the band’s latest album. The contest will award the winners a $10,000 prize…
CBS Interactive’s new Web show “Moblogic” has landed its first advertiser, carmaker Saturn, the company announced today. “Moblogic” stars Lindsay Campbell, former host of “WallStrip,” and features news-of-the-day reports told via person-on-the-street interviews. Saturn is sponsoring the show, including a…
I am old media and proud of it. OK, fine. So maybe I am new media too. But I am only new media in the sense that I produce content for new media vehicles, such as Web video and blogs….
CBS Television Stations today launched the CBS Local Ad Network, a partnership between the company’s local TV stations and local bloggers and social media Web sites in CBS-owned stations’ markets. Under the partnership, CBS syndicates local news widgets to local…
Television Week, the leading source for news and analysis on the business of television, is augmenting up its coverage with a new product that delivers all the stories you need—in one stop. Introducing TVBizWire, a morning dose of all the…
Online video ad network BrightRoll has introduced high-definition ad units, the company said today. This will allow branded advertisers to deliver marketing messages in hi-def online, the company said. BrightRoll matches the ads with “hi-def ready” publishers, including Federated Media…
“Up to this point, I think the effort has been lackluster, but that’ll happen when bureaucrats and lobbyists try to commandeer a marketing effort. I’m really happy to see that the FCC and the National Association of Broadcasters are reaching…
Smaller Sports Networks Ante Up to Upgrade or Build Facilities Because Viewers Love HD
HD Boost Helped Smithsonian Channel Take Off in Varied Distribution Platforms
New HD Channel Will Offer Same Family-Friendly Lineup to Advertisers, Viewers