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‘Roommates’ Launches Second Season on MySpace

MySpace said it launched the second season of its first original series, “Roommates,” at www.myspace.com/roommates on Wednesday. The social networking site said the first season of the show generated 6 million views. Ford is sponsoring the show’s second season. New…

Google, YouTube Veterans Launch How-to Site

A handful of former Google and YouTube employees are launching a how-to video site today with $8 million in funding in a round led by Tudor Investment Corp., the company announced today. The site, www.howcast.com, features vides on topics such…

Dingell Criticizes Bush’s Budget Allocation for Digital Transition Education

President Bush is proposing in his new budget to give the FCC $20 million to educate consumers on the digital transition. However, a key Democrat says it’s not enough money and that the government is doing the transition “on the…

Super Bowl Ads Super-Popular at MySpace

The big game drew record ratings, and online views of Super Bowl ads are skyrocketing, too. MySpace reported that consumers have viewed Super Bowl commercials at myspace.com/superbowlads more than 23 million times in the first 24 hours after they were…

Broadcast, Cable, Web Growth Lift News Corp. Earnings

Soaring growth from Fox Broadcasting as well as its cable and Internet operations helped boost News Corp. earnings 1.5% year-to-year in the second fiscal quarter ended Dec. 31. Net income rose to $832 million, or 27 cents per share, for…

Web Video Boom Will Outlive Writers Strike, Experts Say

Even if the writers strike ends soon, the genie isn’t going back into the bottle when it comes to Web video. With an agreement looking likely to come soon in the three-month writers strike, online video experts aren’t worried that…

YouTube Steady, MSN Video Up in Online Viewership for Week

YouTube’s audience stayed steady last week, after small declines in January. For the week ending Jan. 27, the world’s biggest video site drew 30.7 million unique visitors, about on par with the week before, when it reached 30.3 million unique…

Cable Suit Seek to Overturn FCC Rule on Digital Carriage

Six national cable networks, worried that a new FCC rule will lead to their signals getting bounced from local cable systems, are asking an appellate court to overturn the rule. In a suit filed late Friday, C-SPAN, Discovery Communications, the…

Super Bowl Ads Missed Online Opportunity, Search Firm Says

Many Super Bowl advertisers failed to capitalize on the opportunity to integrate their TV spots with online media. That’s the conclusion of an analysis released today by search marketing firm Reprise Media. Disney, Xantac and Hershey missed opportunities, and movie…

Sprout Measures VOD Interaction

Baltimore Families Take Part in Focus Groups