MediaVest Running VOD Taste Test
Dove Chocolate Tries Multipronged Marketing Plan
Digital
Obstacles Linger as Key Rival Digs In
Broadband’s Growth Puts More Heat on Search, Metrics, Ads
Quotes: What does VOD need most in 2008?
TelevisionWeek asked analysts and executives at advertising agencies, cable networks, VOD networks and cable operators for their take on what VOD needs in the year ahead. Here’s what they had to say. “It needs dynamic ad insertion to reduce creative…
WGA Strike Talks Bring Progress
The Writers Guild of America strike, which has crippled the regular business of the television broadcast networks, may be headed for a conclusion this week. Informal talks between the guild and the Alliance of Motion Picture & Television Producers have…
Hulu to Stream Super Bowl Ads After Game
The NBC- and Fox-owned video site Hulu.com will post all of this Sunday’s Super Bowl commercials immediately following the game, Hulu said. The commercials will be available in “high-quality streaming video” at www.hulu.com/superbowl after the game ends. Hulu also will…
Free ‘Pressbox’ Seats at the Super Bowl
TVWeek.com’s Chris Pursell will be blogging from the Super Bowl this weekend, visiting with the TV pros who put together the broadcasts covering the biggest game of the year. Check back all weekend at Chris’ blog, Pressbox, for in-person dispatches…
Bright House Puts ESPN Deportes in Tampa Households
Bright House Networks said it is adding ESPN Deportes to its digital basic lineup in Tampa, Fla., effective immediately. The move makes the Spanish-language sports network available to 600,000 additional customers. “Delivering ESPN Deportes and its incredible lineup of Spanish-language…
Microsoft Bids $44.6 Billion for Yahoo!
Software giant Microsoft made a $44.6 billion offer for Yahoo! in an effort to challenge search giant Google in the Internet advertising business. The acquisition would be the biggest ever in the technology business. Both Yahoo and Microsoft have lagged…
HD DVD Tries to Go Deep With Super Bowl Ad
Could Sunday’s Super Bowl mark HD DVD’s Hail Mary? The Toshiba-led next-generation DVD player format, declared all but dead by at least one technology research firm this week, will air a commercial touting the advantages of HD DVD during Fox’s…
Rounding Up HD News: HDNet to Carry Shuttle Launch
HDNet Will Telecast Feb. 7 Space Shuttle Launch HDNet will be the exclusive high-definition telecaster of the Space Shuttle Atlantis launch Feb. 7. The telecast of NASA’s 24th U.S. mission to the International Space Station will start at 2 p.m.,…