Digital

Legality of Texting Contests Questioned

Suits Allege Promos Violate Lottery Rule

IPTV Invites Third-Party Apps

Microsoft Aims to Boost Use

YouTube Pulls More Viewers from Google

YouTube continued to siphon video viewers away from parent company Google in the month of May, according to Web rankings from Nielsen//NetRatings. But that’s the plan. YouTube has made small gains in the last three months at Google Video’s expense…

‘Lonelygirl’ Picks Up Neutrogena Sponsorship

Web Video series “Lonelygirl15” will get a new castmate this summer when a scientist from Neutrogena appears on the show. The scientist will appear in multiple episodes, helping the characters fight evil group “The Order,” the show’s creators said today…

‘Prom Queen’ Graduates to Spinoff

Michael Eisner’s Web studio Vuguru will create a spinoff series this summer of its popular “Prom Queen” Web show. “Prom Queen,” which ended its run this month, was viewed 15 million times online. The spinoff, “Prom Queen: Summer Heat,” will…

Cablevision Adds Voom

Four years after launching the Voom high-definition service, Cablevision is adding the package to its own cable lineup. The cable operator announced Thursday it will add subsidiary Rainbow Media’s 15-channel Voom HD Networks to its channel package starting July 1….

TV Guide Partners with CastTV for Search

Emerging video search service CastTV snagged its first customer via a two-year licensing deal with TV Guide. TV Guide will use CastTV’s video search technology to power results for the company’s online video guide. The site is located at video.tvguide.com…