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Digital

‘Rock Star: Supernova’ Content on MSN

‘Rock Star: Supernova’ Content on MSN:One weekly full-length episode, exclusive to MSNHighlights from the two weekly CBS episodesPhotos, videos, and bios of the contestantsVoting page: After the Tuesday night performance, viewers can vote online for up to four hours. The…

Wedded Bliss for ‘Star’

MSN, Mark Burnett Resolve Problems of Blending TV, Web

Tiny Time Slot, Big Plan

Mobile Makeover Series from GoTV Features Integrations

Tech Briefs: IDC: YouTube Faces Business Challenges

YouTube could be done in by “MeTooTube,” according to the finding of an IDC report released in late June.The report questions the long-term viability of the video-sharing site. Despite its huge popularity and recent high-profile alignment with NBC, YouTube faces…

VOD Sea Change

Platform Pioneer Scripps Shifting On-Demand Offerings to Top Shows

Gold Rush On in Viral Video

New Firms Empower Amateurs to Make Money From Works

Cingular Bets on VOD

Multinetwork Buy Features Crafted Long-Form Spots

Telco Takes Sponsorship of ‘Certified’

As part of Cingular’s extensive video-on-demand presence, the wireless carrier will be the exclusive sponsor of a new show that on-demand network Music Choice plans to premiere in July. The sponsorship runs through the end of the year, marking Music…

Disney’s Digital Tryouts

Company Employs Content Assets to Test New-Media Strategies

VOD Show Helps Police Catch Fugitive

Time Warner’s ‘Milwaukee’s Most Wanted’ Among Market’s Top 10 On-Demand Programs