Cable Playing Catch-Up
Smaller Firms Use Homegrown Videos, Edgy Formats to Stake Claims Online
Digital
Veejays to the Rescue
To Remain Viable News Source, Stations Turn to One-Man Video Journalist Crews
Viewing of Video Online is Increasing
Survey Indicates 20% Watch News 3-4 Times a Week
Black Arrow Targets Shifted Ads
Creation of DiMA Group Prepares to Test Software That Manages Spots in On-Demand World
VOD in Marketing Mix
National Geographic’s On-Demand Strategy Stars Unique Content
Fine Living Venture Tests Web Potential
Network Hopes Show Will Generate Revenue via Vacation Bookings
Tech Briefs: Young-Skewing Nets Best for ITV
Initial data from Hyundai’s media agency Carat indicates that younger-skewing networks were the best hosts for interactive ads from Hyundai dealers that ran on the Cox Phoenix system this summer. Viewers could use their remote controls to request more information…
Cox Bracing for Verizon
Northern Virginia Market to Become Telco Battleground
GoldPocket Puts Products in Hot Spot
With Interactive Technology Viewers Click on Item Placements in Shows
Research to Forefront
Varied Strategies in Play as Firms Compete to Track