Internet Contributes to TV Use
Triangulation Links TV, Web Promos to Increase Viewer Ad Retention
Triangulation Links TV, Web Promos to Increase Viewer Ad Retention
When the Primetime Emmy nominations are announced on July 19, will the traditional sitcom—shows like “Entourage,” “My Name Is Earl” and “The Office”—take center stage in the comedy series category? Or will the hybrid, one-hour comedy-dramas, shows like “Ugly Betty”…
Even weeks before his death, the late “60 Minutes” correspondent Ed Bradley was turning out Peabody-quality work. His two-part report on rape charges leveled against three Duke University lacrosse players who had been charged with assaulting a hired exotic dancer…
Survey Aims to Pinpoint What Gets Viewers to Absorb Ads
A&E pulled reruns of some episodes of “Flip This House” off the air after learning of claims against an Atlanta businessman who had been featured on the program, the Associated Press reported. Businessman Sam Leccima presented himself as a successful…
Former NBC development executive Katherine Pope will be named the new head of NBC Universal Television Studio, sources said. The news comes after a week of rumors about her future and the tumultuous ouster of her boss, entertainment president Kevin…
Sci Fi Channel’s “Battlestar Galactica” will end after this season, the show’s fourth, concludes. Season four is currently in production and the producers will use the 22-episodes to bring their tale to a close. “This show was always meant to…
Fox reality programming executive Kary McHoul has joined UTA as co-head of its alternative television department. Ms. McHoul will manage the division with Brett Hansen, who has been running the department for the past year. For the past three years,…
The Federal Trade Commission tossed a bombshell into the debate over the role TV food ads play in childhood obesity with its report that the number of TV ads kids see is far lower than some recent estimates—and decreasing. “Our…
The debut of CBS’s “Pirate Master” couldn’t plunder its time period Thursday night, placing second to Fox’s “Are You Smarter Than a Fifth Grader?” “Pirate” pillaged a 2.3 rating among adults 18 to 49, according to preliminary Nielsens, down 51…