History Tries Ads That Entertain, Too
Ancestry.com Campaign Aims for Viewer Retention
In Depth
And That’s Our Finale Answer
Before The Insider snaps into the cold-turkey fetal position because of the sudden drop-off in original programming, she’s going to scribble down a few thoughts about the finales of series she watches. Some were all that fervent fans could have…
Talking the Talk at Telepictures
Estey McLoughlin Has Two Hits Vying
Viral Video: Rosie O’Donnell Argues with Elisabeth Hasselbeck
The setup: Everyone loves a cat fight. Especially when one of the claw-bearers is Rosie O’Donnell. The left-leaning Rosie last week sparred with her right-leaning co-host, Elisabeth Hasselbeck, on last Wednesday’s “The View.” Voices rose, tempers flared and barbs flew…
Digital Dealmakers: Danny Kastner
The player: Danny Kastner, CEO and founder of FanRocket The play: FanRocket is pursuing a fast-moving sector of the growing online video market by providing the tools for media companies to add social networking features to their video sites. FanRocket’s…
Regulators Turn Up Heat on TV Content
Violence, Fast Food Ads on Congress’ Summer To-Do List
NBCU Unspools ‘Reel’ Across U.S.
All-Barter Movie Review Show Lands Major Market Outlets
Low Ratings Not Enough to Kill a Show
Networks Exercise Patience in Renewals
Dozier Revisits ‘Flashpoint’
Documentary Goes Behind Injury Stats to Personal Stories
NBC Shrinks ‘Super-Sizing’
Once-Successful Strategy Has Lost Novelty Value for Network