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In Depth

ABC Wins Sunday

ABC won Sunday night with unspectacular results from “Desperate Housewives,” an absence of CBS’s popular “Cold Case” and “Without a Trace,” and a tired finale of “The Apprentice.”At 10 p.m., the “Apprentice” finale won its hour in the young demo…

Social Networking Pays Off for Brands

With more than 70 percent of Americans between 15 and 34 actively using social networks, youth-centric brands are realizing a high return on investment in social networking campaigns. That’s the finding of a research study commissioned by MySpace and digital…

Internet TV Pulls Focus

Broadcasters Turn Attention From Newsroom Gadgets to Web Video Tools

Sponsors Take Court TV ‘Challenge’

Ads in Online Game Reflect Turner Net’s New Approach to Sales

Q&A: Barbara Bloom Keeps CBS Ahead of the Curve

Senior VP of Daytime Programs Says Long-Running Shows Do Great Job of Staying Relevant in Changing World

Reaching ‘Higher’ in Car Market

Lincoln Uses Both Web Site, TV Ads to Reach Aspirational Consumers

Young Cable Outlet Preaches the Gospel

Research Says Religious Viewers Are Brand-Loyal

CNN Campaigning for Election Ads

Network Selling Five-Quarter Coverage Packages at Upfront

CNN Partnering Across Platforms

CNN, Farmers Insurance, Travel Mag Work Together

Digital Dealmakers: Matt Sanchez, CEO and co-founder of VideoEgg

The player: Matt Sanchez, CEO and co-founder of VideoEgg The play: VideoEgg powers online video for social networks and then sells ads across those Web sites. For instance, VideoEgg is the technology that lets users on social network Bebo.com upload…