Ancient War Relevant to Brand Battle
‘300’s’ Spartans Can Teach Today’s Marketers Competitive Principles
In Depth
NBC Bows Bode 4th-Place Finish
Last Set of Scripted Shows Fails to Flourish
Digital Dealmakers: Jayant Kadambi
The Player: Jayant Kadambi, co-founder and CEO of YuMe Networks The Play: YuMe Networks opened its doors for business earlier this month after two years of technology development. The company is a broadband video advertising network that helps the new…
Slam Dunk
CBS’s March Madness, the richest postseason sports event in TV, is the embodiment of multimedia marketing
Viral Video: Ladybug Love
TelevisionWeek is trawling video-sharing Web sites to find the hottest clips spreading on the Internet. Visit TVWeek.com to view the latest. The setup: Birds do it. Bees do it. Even educated fleas do it. And so do ladybugs. Well, where…
YES Pitches Hi-Def Channel to Fans
Works With DirecTV to Boost Interactive Features for MLB
NCTA Calls FCC to Abandon Cable Limit
The National Cable & Telecommunications Association is urging the Federal Communications Commission to abandon its limit on the maximum number of households any single provider can reach.As Comcast nears a 30% “horizontal ownership” limit that the FCC has continued to…
ABC Rules Thursday ‘Road’
ABC’s new Thursday drama “October Road” had a strong debut following “Grey’s Anatomy” last night, while NBC’s new premieres gave modest returns. “Road” opened to a 5.8 rating among adults 18 to 49 according to Nielsen, exhibiting the best lead-in…
Emmy Adds New Rules
The Emmy rules receive a face lift this year, which includes the addition of essays, some changes to the voting nomination process and a 5 percent appearance requirement for TV films.Producers submitting episodes must give a short written explanation –…
Cable Chief Takes on FCC, Retransmission
Kyle McSlarrow, president-CEO of the National Cable and Telecommunications Association, is accusing FCC chairman Kevin Martin of tilting against cable in several agency proceedings because of cable’s unwillingness to unbundle its channel packages and offer channels a la carte.Mr. McSlarrow…