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In Depth

Ratings Up for March Madness

March Madness is drawing more viewers.CBS Sports overnight ratings for the NCAA Men’s Basketball Championship through Sunday’s games are up 4 percent from last year. Nielsen Media Research has them scoring a 5.8 household rating and 13 share.The numbers are…

CBS Solicits for News from Students

CBS News is soliciting online video, text journalism and discussion from college students for a new initiative, also providing students a chance to compete for a summer 2007 internship with “CBS Evening News” anchor Katie Couric.The news division’s partners in…

TVs Outnumber People in U.S. Homes

The average television home in the United States houses slightly more TV sets (2.8) than people (2.5).The average TV home in 2006 received a record 104.2 channels, up eight channels from 2005. However, the percentage of cabled homes dropped from…

Reichig Named NBCU Senior VP of Market Development

NBC Universal named Deborah Reichig to the newly created position of senior VP, market development. Ms. Reichig, previously senior VP at Court TV, will report to Beth Comstock, president of integrated media at NBC Universal. Ms. Reichig’s job will be…

Viral Video: Ladybug Love

TelevisionWeek is trawling video-sharing Web sites to find the hottest clips spreading on the Internet. Visit TVWeek.com to view the latest. The setup: Birds do it. Bees do it. Even educated fleas do it. And so do ladybugs. Well, where…

YES Pitches Hi-Def Channel to Fans

Works With DirecTV to Boost Interactive Features for MLB

Gelman Angles for Emmy Win in Morning Category

Executive producer Michael Gelman thinks more than 4 million viewers each day can’t be wrong. He hopes to end “Live With Regis and Kelly’s” Susan Lucci-ish string of Daytime Emmy nominations without a win as best talk show by competing…

Interactive Spots Put to a Test in L.A.

Effectiveness Study May Pump Life Into Advertising Model

America Playing ‘Crosswords!’

Upcoming game show strip “Let’s Play Crosswords!” has cleared more than 65 percent of the country and has been declared a “firm go” for the fall. The half-hour strip is now set in 30 of the top 40 markets in…

Congress, Cable Assail FCC’s Martin

House Committee Threatens Monthly Oversight Hearings