March Madness is drawing more viewers.CBS Sports overnight ratings for the NCAA Men’s Basketball Championship through Sunday’s games are up 4 percent from last year. Nielsen Media Research has them scoring a 5.8 household rating and 13 share.The numbers are…
CBS News is soliciting online video, text journalism and discussion from college students for a new initiative, also providing students a chance to compete for a summer 2007 internship with “CBS Evening News” anchor Katie Couric.The news division’s partners in…
The average television home in the United States houses slightly more TV sets (2.8) than people (2.5).The average TV home in 2006 received a record 104.2 channels, up eight channels from 2005. However, the percentage of cabled homes dropped from…
NBC Universal named Deborah Reichig to the newly created position of senior VP, market development. Ms. Reichig, previously senior VP at Court TV, will report to Beth Comstock, president of integrated media at NBC Universal. Ms. Reichig’s job will be…
Executive producer Michael Gelman thinks more than 4 million viewers each day can’t be wrong. He hopes to end “Live With Regis and Kelly’s” Susan Lucci-ish string of Daytime Emmy nominations without a win as best talk show by competing…
Effectiveness Study May Pump Life Into Advertising Model
Upcoming game show strip “Let’s Play Crosswords!” has cleared more than 65 percent of the country and has been declared a “firm go” for the fall. The half-hour strip is now set in 30 of the top 40 markets in…
House Committee Threatens Monthly Oversight Hearings
Misses … Let’s face it: A day that starts without Regis Philbin is a day that starts on the wrong side of the TV. The Insider means no disrespect whatsoever to Kelly Ripa, who probably could share the host chat…
Development continues at Fox Interactive Media on a MySpace News portal that will aggregate items in real time from various sites and blogs. By introducing interactivity that fosters discussion about and the rating of items posted, MySpace News will add…