Special Report Cable Executive of the Year: The Right Man and Right Team for the Job
TVWeek’s Cable Executive of the Year Sean Cunningham and his team at the CAB are making a compelling case for `One Television
In Depth
Profile: Chris Jones
VP, corporate communications, Cabletelevision Advertising Bureau
Do you plan to attend NATPE?
Mitch Burg: “I will be attending NATPE. It’s still a tremendous place to spend time with a lot of important people. And that’s not only on the studio side but also the advertising community, which comes forward to see what’s…
Research: Broadcast First Stop for Originals
During the 2006-07 season, cable outlets as a group outperformed broadcast networks as a group four of the seven nights per week for the first time, but viewers are still clinging to traditional viewing habits. People watch favorite shows no…
Engaging With Cable Series Programming
From IAG Research Many cable networks are available in more than 85 percent of the nation, and aggregate audience levels have long been on the rise. Cable programming, now in its fourth decade, offers viewers and marketers a plethora of…
John Higgins Memorial Set
A memorial service honoring the late Broadcasting & Cable business editor will be held Tuesday in New York. MTV Networks will host the event, which will be held from 6:30 to 9 p.m. at The Lodge, the company’s commissary located…
Ad Spending Set to Rise 4.8% in 2007
Study Says TV to Feel the Absence of Olympics, Elections
A Look Inside the Most Promising Writer Programs
By Sylvia Franklin What follows is a report card on the more prominent writing programs (some diversity, some not) in the marketplace. The Walt Disney Studios/ABC TV Fellowship Programs (ABCtalentdevelopment.com): The granddaddy of all writing programs-the standard-bearer. With four dedicated…
Capture Customers With Triangulation
Combine TV Spots With Station and Company Web Sites for Added Punch
Capitalizing on Cooper
The hawking of news personalities rises (or sinks) to a whole new level with the appearance of a Web page in The Turner Store dedicated solely to promoting and monetizing the anchor-correspondent of “Anderson Cooper 360” via merchandise emblazoned with…