The Walt Disney Co. on Monday unveiled new licensing guidelines limiting most representation of its characters in children’s foods to healthier offerings. The move is one of the biggest efforts yet from marketers and media companies, who have come under…
MyNetworkTV has whipped up a promotional campaign with Wal-Mart’s Metro 7 women’s apparel line to raise awareness of “Watch Over Me,” one of the 13-week drama series that will debut in early December on the network. The collaboration was announced…
Production shop FremantleMedia teamed up to create mobile phone video content with cell phone video aggregator Mobliss in a deal that kicks in Monday. The two partners introduced a mobile channel called “Atomic Wedgie” that includes original programming and content…
By Allison J. WaldmanSpecial to TelevisionWeek There are few things in the world of entertainment that Leaders of Spanish-Language Television honoree has not done. As the producer, director, writer and host of “¡Despierta America!,” his Spanish-language morning show on Univision,…
What happens to children when their parents are not fit to raise them? More than 6 million kids in the U.S. are raised by their grandmothers, often without legal guardianship that would help them receive assistance and protection under the…
Wide Range of Reporting Efforts Singled Out
By Allison J. WaldmanSpecial to TelevisionWeek When the Leaders of Spanish-Language Television Awards are presented this week in New York by the National Television Academy, one of the six honorees will be Telemundo sports anchor Jessi Losada. “I’m extremely proud…
MyNetworkTV’s prime-time telenovela block showed signs of modest growth across all key demos during its fourth full week on the air. Compared to the third full week, “Desire” gained 11 percent in total viewers (to 830,000) and 3 percent among…
Shared Vision Paradigm a Powerful Approach to Meeting Clients’ Needs
‘Nightly News’ Snags Four RTNDA Awards