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In Depth

NBC Football Scores Sunday Touchdown

NBC was the top network Sunday in adults 18 to 49 with the telecast of an NFL game between the Washington Redskins and the Dallas Cowboys.Football scored a 6.6 preliminary national rating in adults 18 to 49, a number that…

ABC Wins Friday with ‘Trees’ Premiere, ’20/20′

ABC won a repeat-laden Friday night in adults 18 to 49 with the time period premiere of its romantic one-hour “Men in Trees” and an original episode of newsmagazine “20/20.”At 9 p.m. (ET), an original episode of “Trees” scored a…

NBCU Fires Off a Video Volley

Plan to Trade Content With Partner Sites Takes Aim at Google

Political Ad Time Gets Tight

Competitive Races Fuel Spending

MyTV Struggles in Debut Week

Telenovelas Shed Viewers; Execs Restate Commitment

News Briefs: Powell Weighs In on FCC Report Flap

Former Federal Communications Commission Chairman Michael Powell said last week he knows nothing about the quashing of an agency study that would have undercut his push to loosen media ownership rules. The 2004 study, unveiled by Sen. Barbara Boxer, D-Calif.,…

Digital Dealmakers: Bill Carr

The player: Bill Carr, VP of digital media for Amazon.com The play: Amazon introduced its widely anticipated download-to-own service earlier this month, taking aim at the big iTunes bull’s-eye. The Amazon Unbox service makes thousands of TV shows and movies…

Daytime Debuts Mostly Lower

Top Shows Rate Below Last Year’s Loser

MSN Enters User-Generated Video Space With Soapbox

MSN Video late Monday unveiled the beta version of its long-awaited entry into the user-generated video space: its Soapbox on MSN Video service. The offering competes with existing user-generated video services from YouTube, Google Video, MySpace and others.The service contains…

Don’t Dismiss Viewers Who Don’t Engage

Consumers Who Aren’t Paying Attention Often Have Better Recall of Messages