Football ruled the ratings the night before the five-year anniversary of the 9/11 attacks.NBC’s new “Sunday Night Football,” featuring the hyped matchup of quarterback Peyton Manning against little brother Eli Manning, drew a much bigger audience than part one of…
The ‘Brown’ Campaign Exemplifies Congruency in Television Advertising
NAMIC President Cites Consolidation as Hurdle to Achieving Group’s Goals
Marketers Up Outlays in Hispanic- Targeted Outlets More Than 20% in 1st Half
Veteran to Lead Marketing Group
The player: Todd Dagres, general partner and founder of Spark Capital The play: Mr. Dagres founded the venture-funding firm in July 2005 and has invested in six start-ups to date. His portfolio includes online video service Veoh Networks, which inked…
Viacom’s Strategy Didn’t Match Its Youthful Image
Third-Season Debut Scores Its Highest Demo Ever
Yearly Event a Key Source of Funding for Diversity Efforts
With Latino purchasing power rising quickly, so should representation in all aspects of television. That’s the contention of Congresswoman Hilda Solis (D-Calif., 32nd District), who will receive the Walter Kaitz Foundation’s Diversity Advocate Award at the Kaitz dinner Sept. 13…