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In Depth

Daytime Rookies Ready for Closeup

‘Megan,’ Others Aim to Please Station Groups

Putting the Pedal to the Metal for ‘Jim’

Jim Belushi is open to doing personal appearances to promote his sitcom “According to Jim” as it gears up for its off-network syndication run. On Sept. 3 he reached out to tens of thousands of fans at the California Speedway…

‘Desire’ Stumbles in Early Ratings

MyNetworkTV’s Risk Highlighted by Numbers

Sponsors Mob A&E’s ‘Sopranos’

Ford, Sonic, Paramount Sign On

A New ‘Today’ for Meredith Vieira

High Definition, Overhauled Studio Also to Debut

Of Barz and Cars

Now that Mike Barz is not tethered to weather duties on “Good Morning America,” viewers are telling him where to go. Literally. Within 24 hours of “GMA” announcing that Mr. Barz would be hitting the road for “Mike’s Adventures in…

Kaitz Foundation: MTV Networks Says ‘Let’s Play’

Nickelodeon Campaign, Multicultural Entertainment Honored

UPS Really Delivers on Its Message

The ‘Brown’ Campaign Exemplifies Congruency in Television Advertising

NAMIC Conference: For Kathy Johnson, Diversity’s Job One

NAMIC President Cites Consolidation as Hurdle to Achieving Group’s Goals

World Cup Fuels Spend on Spanish-Language Media

Marketers Up Outlays in Hispanic- Targeted Outlets More Than 20% in 1st Half