The changes at MyNetworkTV’s Louisville, Ky., affiliate extend all the way to evocative new call letters.On July 7, Block Communications-owned UPN affiliate WFTE-TV changed its call letters to WMYO-TV as part of its preparations for the Sept. 5 launch of…
Genre’s Appeal is Wide-Ranging and Growing, So Look to TV Shows and Films for Blockbuster Ad Campaigns
Big 4 Thinking Out-of-the-Box for Prime Time
The player: Tim Peters, CEO of BIAPThe play: BIAP has been steadily making a name for itself over the past year, powering various interactive products for Time Warner Cable, NBC Universal and eBay including fantasy baseball, Olympics stats and interactive…
“Today’s” Al Roker is flattered to have been asked by the National Association of Black Journalists to host its Hall of Fame induction Friday, Aug. 18. Mr. Roker sees himself as more of a weatherman and a feature reporter than…
Programmers: Upfront Done
VP Eun Positions Company as Technological Partner to Media Heavyweights
Shows Switch Topics on a Dime as Terrorism Plot Unveiled
In Louisville, as in Cities Across the Country, Local Stations Prepare to Switch Gears and Become CW, MyNetworkTV Affiliates
DirecTV plans to offer interactive features with USA Network’s coverage of the upcoming U.S. Open tennis tournament. Features will include the ability to watch up to five matches simultaneously on a so-called “mix” channel and a scoreboard overlay with results…